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A new partnership has been established to focus on the issue of potholes on National Pothole Day!

Updated: Jan 23

Shocking new figures reveal that vehicle pothole damage has reached a five-year high. In response, on National Pothole Day, JCB joined a new partnership launched by road users and the industry to tackle the problem.


The research by the AA – released on National Pothole Day – shows that the motoring organisation dealt with 631,852 pothole-related incidents in 2023, the highest number in five years. Last year, pothole damage to vehicles cost a staggering £474,000,000, according to new figures released by the Pothole Partnership on National Pothole Day.


A new coalition called the 'Pothole Partnership' has been formed to address the problem of potholes. The alliance represents the interests of drivers, motorcyclists, cyclists, pedestrians, and road repairers. The Partnership has unveiled a five-point plan to help tackle the issue.


The 'Pothole pledge' created by the Partnership is being sent to central and local government today. The coalition consists of the AA, the National Motorcyclists Council, British Cycling, IAM RoadSmart, the British Motorcyclists Federation and manufacturer JCB.


Potholes are the number one concern for 96% of drivers and can be fatal for those on two wheels so hopefully pressure from the Pothole Partnership will lead to permanent repairs.

Edmund King | AA President


Image to explain Pothole mission in the UK.
JCB's Pothole Pledge



 

THE JCB POTHOLE PRO = JCB'S ANSWER TO POTHOLE REPAIR THIS NATIONAL POTHOLE DAY.


The award-winning JCB Pothole Pro is a unique 3 in 1 solution designed to sort out any pothole repair or large reinstatement operation, efficiently, economically, and permanently. Because it comes equipped with three dedicated tools to cut, crop and clean, there’s no need for additional specialist equipment or extra workforce, saving time and money. It can repair and permanently fix a typical pothole in just eight minutes.


JCB Pothole Pro being put to the test in Staffordshire.
JCB's first Pothole Pro machine operating on the roads of Staffordshire.


CUT, CROP AND CLEAN WITH JUST ONE MACHINE!


Don't just take our word for it, here from one of Midlands JCB's local end-users and JCB Pothole Pro ambassador, James Harper of Stoke City Council Highways division, has recently shared his thoughts with Peter Haddock about the machine he and his team have used to fix thousands of potholes since December 2021.



For more information on how the JCB Pothole Pro could transform your operations, please contact your local Midlands JCB depot or check out the details below.



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